Thursday, November 9, 2017

Use your library programs to promote future events

Every day 823 South Dakotans attend a public library program. Library programs have increased by 55% over the past five years! Use that momentum to your advantage.
photo of large crowd of kids with presenter
Summer Reading Program in Webster.
Photo courtesy of Christopher Soukup, Ft. Sisseton.

Here are some clever marketing ideas to promote upcoming library events.
  • Prepare "pre-roll" promotional slides to display before your program begins.
  • Leave printed flyers on the seats.
  • Provide opportunities for visitors to sign up for e-newsletters and social media reminders.
Find more ideas for providing “subtle nudges” at the ProgrammingLibrarian.org.