September is the time when the American Library Association joins public libraries nationwide to highlight the value of a library card. Since 1987, Library Card Sign-up Month has been held each September to mark the beginning of the school year. Libraries work to remind parents and youth that signing up for a library card is the first step towards academic achievement and lifelong learning.
This effort is credited to former U.S. Secretary of Education William Bennett who said: "Let's have a national campaign...every child should obtain a library card and use it." Since then, thousands of public and school libraries join the campaign to ensure every child does just that, helping parents and caregivers save hundreds of dollars on educational resources and services for students. From access to STEAM programs, e-resources, educational apps, in-person and virtual homework help, a library card provides all that. Proving again that a library card is critical to learning, not to mention a very cost-effective back-to-school item!
This year, Disney Pixar’s superhero family--the Incredibles--figures prominently in all promotions. Find great promo items, including a printable graphic asking patrons of all ages to answer “My Library is Incredible Because…” Find that, along with this year’s posters, bookmarks, stickers, and toolkit with a button at www.ala.org!