Siouxland Libraries came up with a fun way to celebrate the 2020 Library Card Sign-up campaign. Justin Stevenson, Siouxland Librarian and Betsy Rice, Communications & Marketing for the City of Sioux Falls are responsible for the campaign: A card that'll save you money!
The campaign, which is running on all Siouxland Libraries' social media platforms and in the bi-monthly Highlights newsletter began Monday, September 14 and will end Monday, October 26.
Branch librarians submitted names of "library super users". Rice interviewed nine and obtained photos to be used for social media posts.
The focus of the campaign is the amount of money saved to date in 2020 by borrowing materials from the library rather than buying. A great bargain any day, but especially during a pandemic when people are trying to save money.
In addition to the library card campaign, Siouxland is also featuring a running total on checkout receipts showing what a patron has saved by borrowing vs. buying!
Ever wondered the true value of your library card? 🤔
— Siouxland Libraries (@Siouxlandlib) September 14, 2020
Now your checkout receipt will tell you! This new feature will even show the running total of all you've saved over the years. 😮💵🎉 pic.twitter.com/kk3zkqoJCb
"We read a lot of books," says Marisa, a regular at the Brandon Branch along with her husband and 4 kids. They've amassed $10,990.65 in savings so far in 2020.
— Siouxland Libraries (@Siouxlandlib) October 5, 2020
That number doesn't even include Dad, a fan of audiobooks. Get a receipt at your next visit to see your savings! pic.twitter.com/NJAJjdbTfw
"The library's saved us a ton of money," Marisa exclaims. Literally ― if measured in coins!
**graphic design created by Lindsey Conrad, City of Sioux Falls